The Goals of Social Organizations

• The fundamental purpose of a social enterprise is societal value creation
  Value

  =

  Societal Outcomes Achieved

   

  Cost of Delivering Those Outcomes
• Social organizations must define their customer or customers
• The desired societal outcome for these customers must be quantified and measured
• Social organizations often pursue multiple societal outcomes, which requires multiple measured goals
• Understanding the full costs of delivering outcomes is essential to ensure that true value is being created, e.g. cost per recipient