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Creating a Successful St...
  • Creating a Successful Strategy
  • Unique Value Proposition
  • Distinctive Value Chain
  • Making Strategic Trade-offs
  • Fit Across the Value Chain
  • Continuity of Strategic Direction
→Fit Across the Value Chain
Strategy → Creating a Successful St... →
Fit Across the Value Chain
×Creating a Successful Strategy
  • Unique Value Proposition
  • Distinctive Value Chain
  • Making Strategic Trade-offs
  • Fit Across the Value Chain
  • Continuity of Strategic Direction

Fit Across the Value Chain

Strategy involves creating “fit” among a company’s activities. Fit has to do with how the activities in the value chain interact and reinforce one another.

Fit drives both competitive advantage and sustainability: when activities mutually reinforce each other, competitors can’t easily imitate them.

Fit is Leveraging What is Different to be More Different

 

When using the value chain as a framework, it’s important to remember that all the activities in the chain are linked and interdependent. Positioning choices determine not only what to do and how to do it, but also how everything fits together. While operational effectiveness is about achieving excellence in each activity, strategy is about combining activities.

More about the Value Chain
 

Why fit matters

You can enhance uniqueness and amplify trade-offs when activities combine to reinforce your strategic position. If you make premium technology products, like Apple, you become even more distinctive when you offer a sophisticated sales force and a marketing approach that emphasizes specialized customer assistance and support.

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