The Value Chain
Developed by Michael Porter and used throughout the world for nearly 30 years, the value chain is a powerful tool for disaggregating a company into its strategically relevant activities in order to focus on the sources of competitive advantage, that is, the specific activities that result in higher prices or lower costs.
A company’s value chain is typically part of a larger value system that includes companies either upstream (suppliers) or downstream (distribution channels), or both. This perspective about how value is created forces managers to consider and see each activity not just as a cost, but as a step that has to add some increment of value to the finished product or service.
Key Concepts
activities
competitive advantage
set of choices
Strategy is reflected in the set of choices about how the activities in the value chain are configured and linked together.The Value Chain
Best practices & the value chain
Integrating best practices into the value chain is essential. But doing things effectively is not the same as doing things differently.