The Role of Leaders
You can’t outsource strategy. A key role of company leadership is to sell strategy and shape how analysts, employees and shareholders look at the company.
In many companies, leadership has degenerated into orchestrating operational improvements and making deals. But the leader’s role is broader and far more important. General management is more than stewardship of individual functions. Its core is strategy: defining and communicating a company’s unique position, making trade-offs, and forging fit among activities.
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