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Environmental Quality and Competitiveness

Previous thinking about the environment stresses the need to compel firms to embrace more environmentally friendly approaches. Moreover, societies must trade off economic competitiveness in order to achieve progress on the environment. However, new thinking on environmental quality and competitiveness recognizes that pollution is waste and a sign of inadequate technology and poor management. Addressing environmental improvement requires innovation in processes and methods. Without innovations, environmental improvements will inevitably raise costs. Nations need not sacrifice competitiveness for environmental improvements—they are complementary.

Framework Publications
 


"Industrial Ecology and Competitiveness: Strategic Implications for the Firm"
     Daniel C. Esty and Michael E. Porter
     Journal of Industrial Ecology 2, no. 1, 1998.
In the emerging field of industrial ecology one of the unsettled questions is the degree to which design for the environment, closing energy and materials loops, and other industrial ecology concepts apply at the firm level. In this article we examine this issue with a particular focus on whether industrial ecology can guide company strategy and efforts to enhance competitiveness.

We conclude that industrial ecology thinking will often be useful for firms seeking to improve their resource productivity and thus their competitiveness. The systems perspective that industrial ecology promotes can help companies find ways to add value or reduce costs both within their own production processes and up and down the supply chain. But industrial ecology cannot always be counted upon to yield competitive advantage at the firm level. In some cases, the cost of closing loops will exceed the benefits. In other cases, regulatory requirements do not fully internalize environmental costs, and thus polluting firms may gain temporary or permanent cost advantages relative to companies that attempt to eliminate all emissions. Finally, because industrial ecology focuses attention on materials and energy flows, it may not optimize other variables that contribute to competitiveness within the corporate setting.
Order article reprint at Infotrieve

"Ranking National Environmental Regulation and Performance: A Leading Indicator of Future Competitiveness?"  (pdf)
     Daniel Esty and Michael E. Porter
     The Global Competitiveness Report 2001-2002;
     New York: Oxford University Press, 2001
This chapter from The Global Competitiveness Report analyses the differences among countries in environmental performance and the link between environmental outcomes and national environmental policy choices. The chapter reveals the findings from an exploration of the question: must environmental quality come at the expense of competitiveness and economic development?


A Strategic Approach to Climate
     Michael E. Porter and Forest L. Reinhart

       Harvard Business Review
    
October 2007

Climate change is now a fact of political life and is playing a growing role in business competition. Greenhouse gas emissions will be increasingly scrutinized, regulated, and priced. While individual managers can disagree about how immediate and significant the impact of climate change will be, companies need to take action now.

Companies that persist in treating climate change solely as a corporate social responsibility issue, rather than a business problem, will risk the greatest consequences. Of course, a company’s climate policies will be affected by stakeholder expectations and standards for social responsibility. But the effects of climate on companies’ operations are now so tangible and certain that the issue is best addressed with the tools of the strategist, not the philanthropist.


“Toward a New Conception of the Environment-Competitiveness Relationship”

     Michael E. Porter and Claas van der Linde
     The Journal of Economic Perspectives 9, no. 4, Fall 1995.
Article available at JSTOR (for participating institutions)


“Green and Competitive: Ending the Stalemate”
     Michael E. Porter and Claas van der Linde
     Harvard Business Review, September-October 1995.
The lingering belief that environmental regulations erode competitiveness has resulted in a stalemate. One side pushes for tougher standards, the other tries to roll standards back. The authors' research shows that tougher environmental standards actually can enhance competitiveness by pushing companies to use resources more productively. Managers must start to recognize environmental improvement as an economic and competitive opportunity, not as an annoying cost or an inevitable threat. Environmental progress demands that companies innovate to raise resource productivity--precisely the new challenge of global competition. It is time to build on the underlying economic logic that links the environment, resource productivity, innovation, and competitiveness.
Order article reprint at Harvard Business Online

 

 

 
       
Reference Chapters in On Competition
 


“Green and Competitive: Ending the Stalemate”
     On Competition, Chapter 10
     Michael E. Porter
See description above for Harvard Business Review article of the same title.

  

 
       
Recommended Links
 


Tomorrow's Markets: Global Trends and Their Implications for Business 
      
United Nations Environment Program
     World Business Council for Sustainable Development
     World Resources Institute
    
April 3, 2002
Businesses that wish to survive and thrive in a global economy must respond to major social and environmental trends that are reshaping markets.  This report outlines 19 trends that are reshaping global markets and discusses the rising interest in using market solutions to address some of the world's most pressing problems.
Preface by Michael E. Porter
(pdf)
Link to full document at WBCSD site

 




 

 
       
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