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Environmental Quality and Competitiveness

Previous thinking about the environment stresses the need to compel firms to embrace more environmentally friendly approaches. Moreover, societies must trade off economic competitiveness in order to achieve progress on the environment. However, new thinking on environmental quality and competitiveness recognizes that pollution is waste and a sign of inadequate technology and poor management. Addressing environmental improvement requires innovation in processes and methods. Without innovations, environmental improvements will inevitably raise costs. Nations need not sacrifice competitiveness for environmental improvements—they are complementary.


Featured: Porter Hypothesis at 20 Conference
 



Reflections on a Hypothesis:
Lessons for Policy, Research, and Corporate Practice 
(slides)
Michael E. Porter (starting at 9min 10sec in video)
Montreal, Canada
June 28, 2010

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The Porter Hypothesis at 20: Can Environmental Regulation Enhance Innovation and Competitiveness? (Chair's Paper)
By Stefan Ambec, Mark A. Cohen, Stewart Elgie and Paul Lanoie
June 2010

"Twenty years ago, Harvard Business School economist and strategy professor Michael Porter stood conventional wisdom about the impact of environmental regulation on business on its head by declaring that well designed regulation could actually enhance competitiveness. According to Porter (1991), “Strict environmental regulations do not inevitably hinder competitive advantage against foreign rivals; indeed, they often enhance it.” He went on to suggest various mechanisms by which environmental regulations might enhance competitiveness; for example reduction in the use of costly chemicals or lower waste disposal costs. The traditional view of environmental regulation held by virtually all economists until that time was that requiring firms to reduce an externality like pollution necessarily restricted their options and thus by definition reduced their profits. After all, if there are profitable opportunities to reduce pollution, profit maximizing firms would already be taking advantage of those opportunities."  Continue reading the event Chair's Paper for a discussion of the Porter Hypothesis and background for the event.

     


More on the Porter Hypothesis at 20 Conference: conference agenda and Michael Porter page at Sustainable Prosperity.

 
       
Framework Publications
 


Industrial Ecology and Competitiveness: Strategic Implications for the Firm
     Daniel C. Esty and Michael E. Porter
     Journal of Industrial Ecology 2, no. 1, 1998.
In the emerging field of industrial ecology one of the unsettled questions is the degree to which design for the environment, closing energy and materials loops, and other industrial ecology concepts apply at the firm level. In this article we examine this issue with a particular focus on whether industrial ecology can guide company strategy and efforts to enhance competitiveness.

We conclude that industrial ecology thinking will often be useful for firms seeking to improve their resource productivity and thus their competitiveness. The systems perspective that industrial ecology promotes can help companies find ways to add value or reduce costs both within their own production processes and up and down the supply chain. But industrial ecology cannot always be counted upon to yield competitive advantage at the firm level. In some cases, the cost of closing loops will exceed the benefits. In other cases, regulatory requirements do not fully internalize environmental costs, and thus polluting firms may gain temporary or permanent cost advantages relative to companies that attempt to eliminate all emissions. Finally, because industrial ecology focuses attention on materials and energy flows, it may not optimize other variables that contribute to competitiveness within the corporate setting.
Order article reprint at Infotrieve

Ranking National Environmental Regulation and Performance: A Leading Indicator of Future Competitiveness?  (pdf)
     Daniel Esty and Michael E. Porter
     The Global Competitiveness Report 2001-2002;
     New York: Oxford University Press, 2001
This chapter from The Global Competitiveness Report analyses the differences among countries in environmental performance and the link between environmental outcomes and national environmental policy choices. The chapter reveals the findings from an exploration of the question: must environmental quality come at the expense of competitiveness and economic development?

America’s Green Strategy
 Scientific American 264, no. 4 (April 1991): 168. Also reprinted in The Company Leader, a publication of the St. Paul Fire and Marine Insurance Company, August 1994. Also published in The Earthscan Reader in Business and the Environment, edited by Richard Welford and Richard Starkey, Earthscan Publications Ltd, London, 1996.


Grist: A Strategic Approach to Climate
     Michael E. Porter and Forest L. Reinhart

       Harvard Business Review
    
October 2007

Climate change is now a fact of political life and is playing a growing role in business competition. Greenhouse gas emissions will be increasingly scrutinized, regulated, and priced. While individual managers can disagree about how immediate and significant the impact of climate change will be, companies need to take action now.

Companies that persist in treating climate change solely as a corporate social responsibility issue, rather than a business problem, will risk the greatest consequences. Of course, a company’s climate policies will be affected by stakeholder expectations and standards for social responsibility. But the effects of climate on companies’ operations are now so tangible and certain that the issue is best addressed with the tools of the strategist, not the philanthropist.


“Toward a New Conception of the Environment-Competitiveness Relationship”

     Michael E. Porter and Claas van der Linde
     The Journal of Economic Perspectives 9, no. 4, Fall 1995.
Article available at JSTOR (for participating institutions)


“Green and Competitive: Ending the Stalemate”
     Michael E. Porter and Claas van der Linde
     Harvard Business Review, September-October 1995.
The lingering belief that environmental regulations erode competitiveness has resulted in a stalemate. One side pushes for tougher standards, the other tries to roll standards back. The authors' research shows that tougher environmental standards actually can enhance competitiveness by pushing companies to use resources more productively. Managers must start to recognize environmental improvement as an economic and competitive opportunity, not as an annoying cost or an inevitable threat. Environmental progress demands that companies innovate to raise resource productivity--precisely the new challenge of global competition. It is time to build on the underlying economic logic that links the environment, resource productivity, innovation, and competitiveness.
Order article reprint at Harvard Business Online

 

 

 
       
In the news
 


Economist: Clean Air Regs Cost U.S. $21 Billion A Year But Produce $100 Billion In Benefits
    Jeff McMahon
    Forbes
    February 27, 2012

'We need a carbon tax' - Harvard professor urges Canadians not to follow the U.S. path
   
Lynn Moore
   
The Montreal Gazette
   June 29, 2010


Michael Porter talks to the CBC's Evan Solomon about the G20 summit and the global economy (video)
    Canada Broadcasting Corporation
    
June 29, 2010

 
       
Recommended Links
 

   

よい環境規制は企業を強くする
ポーター教授の仮説を検証する
Well-Designed Environmental Regulations will Strengthen Companies' Competitiveness: Reviewing the Porter Hypothesis (April 2008)

Inlcudes translation of “Toward a New Conception of the Environment-Competitiveness Relationship”, Porter and van der Linde

 

Comparative Environmental Politics
Theory, Practice, and Prospects

Edited by Paul F. Steinberg and Stacy D. VanDeveer
The MIT Press
March 2012
Table of contents

 


On the green and innovative side of trade competitiveness? The impact of environmental policies and innovation on EU exports

    Valeria Costantinia, Massimiliano Mazzanti
    Research Policy, August 2011
This paper aims at exploring how the export competitiveness of the European Union has been affected by environmental regulation and innovation. Starting from the Porter idea that environmental policies may foster international competitiveness by inducing technological innovation. We test both the strong and narrowly strong versions of the Porter hypothesis, in order to understand if such a virtuous cycle is confined into the environmental goods sector (respecting the narrow criterion) or it spreads out through the whole economic system.

 
       
For information about materials not available online, please email isc@hbs.edu.
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