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Creating Shared Value
by Michael E. Porter and Mark R. Kramer
Harvard Business Review, January-February 2011
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The capitalist system is under siege. In recent years business
increasingly has been viewed as a major cause of social,
environmental, and economic problems. Companies are widely
perceived to be prospering at the expense of the broader
community
The concept of shared value can be defined as policies and
operating practices that enhance the competitiveness of a
company while simultaneously advancing the economic and social
conditions in the communities in which it operates. Shared value
creation focuses on identifying and expanding the connections
between societal and economic progress. (more) |
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 “Strategy and Society: The Link Between Competitive
Advantage and Corporate Social Responsibility”
Michael E. Porter and Mark R. Kramer
Harvard Business Review,
December 2006
In this article, Michael Porter and Mark Kramer propose a fundamentally new way
to look at the relationship between business and society that does not treat
corporate growth and social welfare as a zero-sum game. They introduce a
framework that individual companies can use to identify the social consequences
of their actions; to discover opportunities to benefit society and themselves by
strengthening the competitive context in which they operate; to determine which
CSR initiatives they should address; and to find the most effective ways of
doing so. Perceiving social responsibility as an opportunity rather than as
damage control or a PR campaign requires dramatically different thinking—a
mind-set, the authors warn, that will become increasingly important to
competitive success.
Order
article at Harvard Business Online
This article is also available in
the
book
On Competition.
This article earned the
2006 McKinsey Award; also see
Winners 1959-2008.
“The Competitive Advantage of Corporate
Philanthropy”
Michael E. Porter and Mark R. Kramer
Harvard Business Review,
December 2002
When it comes to philanthropy, executives increasingly see themselves as caught
between critics demanding ever higher levels of "corporate social
responsibility" and investors applying pressure to maximize short-term
profits. Increasingly, philanthropy is used as a form of public relations or
advertising, promoting a company's image through high-profile sponsorships. But
there is a more truly strategic way to think about philanthropy. Corporations
can use their charitable efforts to improve their competitive context--the
quality of the business environment in the locations where they operate. Using
philanthropy to enhance competitive context aligns social and economic goals and
improves a company's long-term business prospects. Addressing context enables a
company not only to give money but also leverage its capabilities and
relationships in support of charitable causes. Taking this new direction
requires fundamental changes in the way companies approach their contribution
programs. Adopting a context-focused approach requires a far more disciplined
approach than is prevalent today. But it can make a company's philanthropic
activities far more effective.
Order
article at Harvard Business Online
This article is also available in
the
book
On Competition.
This article earned the 2002
McKinsey Award.
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Michael
Porter to co-chair advisory council for Goldman Sachs small
business initiative
Why Business Has Lost
Its Reputation:
Integrating Economic and Social Interests (video)
Interview with Karl Moore at McGill University
October 14, 2009
Corporate Global Citizenship in the 21st Century
(video)
Davos 2008, World Economic Forum annual
meeting
Session chaired by Michael Porter
January 25, 2008
Just Good Business and
The Next Question
Corporate Social Responsibility Special Report
The Economist
January 17,2008
Expanding Profitability While Confronting
Global Challenges
Panel discussion moderated by Michael E. Porter
Clinton Global Initiative Annual Meeting
September 27, 2007
Video and full transcript are available.
Porter and Kramer Framework Melding CSR with Business
Strategy Wins Harvard Award
Bill Baue
Social Funds
April 10, 2007
Strategic Corporate Altruism
Paul B. Brown
The New York Times
December 23, 2006
Mailman with a hunger to help
Alison Maitland
Financial Times
September 1, 2004
TPG, the Dutch mail and logistics company, launched a five-year
partnership with the United Nations World Food Programme (WFP) in December 2002.
"At the end of the day, we're a transport and logistics company," says CEO Peter
Bakker. This is why the project is run as a business unit, with a budget,
targets and quarterly progress reviews.
Michael Porter has advised the management team on the project.
The Pluses in Corporate Philanthropy
Michael E. Porter and Mark R. Kramer
Boston Globe
January 13, 2003
Corporate
Social Responsibility -
a religion with too many priests?
Mette Morsing interviews
Michael Porter
European Business Forum,October 2003
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