Institute for Strategy and Competitiveness
About ISC Contact Us Search
Competition and Firm Strategy Competition and Economic Development Competition and Society
Publication
 

 

Tomorrow's Markets: Global Trends and Their Implications for Business 
      
United Nations Environment Program,
     World Business Council for Sustainable Development, and 
     World Resources Institute
    
April 3, 2002

Businesses that wish to survive and thrive in a global economy must respond to major social and environmental trends that are reshaping markets.  This report outlines 19 trends that are reshaping global markets and discusses the rising interest in using market solutions to address some of the world's most pressing problems.

Preface by Michael Porter (pdf)
Link to full document at WBCSD site

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For information about materials not available online, please email iscadmin@hbs.edu.
HARVARD BUSINESS SCHOOL HBS HOME HU HOME