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Creating Shared Value

Economic policy and social policy have been largely separate agendas involving different participants. Many see the two as conflicting agendas because of the flaws in the capitalist system. However, there is no inherent conflict between capitalism and social needs. A productive and growing economy requires rising skill levels, a proliferation of new companies, safe working conditions, healthy workers who live in decent housing in safe neighborhoods, and a sense of opportunity. Social and economic policy must be integrated in addressing society’s ills and ensuring true progress.

FSG Social Impact Consultants. Founded in 2000 by Michael Porter and Mark Kramer, FSG is a nonprofit consulting firm specializing in strategy, evaluation, and research. FSG works across sectors in every region of the globe — partnering with foundations, corporations, nonprofits, and governments to develop more effective solutions to the world’s most challenging issues. FSG brings together leaders that are hungry to exchange information, to elevate learning and to create collective impact for shared priorities in social change.

Featured
 



Creating Shared Value: The Path Forward (slides)
FSG CSV Leadership Summit
May 31, 2012


53rd Annual McKinsey Award Winners announced: Michael E. Porter and Mark R. Kramer’s “Creating Shared Value” Recognized as Top Article of 2011
Harvard Business Review
March 21, 2012

 
       
Framework Publications
 


Creating Shared Value
by Michael E. Porter and Mark R. Kramer
Harvard Business Review
January-February 2011
The capitalist system is under siege... A big part of the problem lies with companies themselves, which remain trapped in an outdated approach to value creation that has emerged over the past few decades. They continue to view value creation narrowly, optimizing short-term financial performance in a bubble while missing the most important customer needs and ignoring the broader influences that determine their longer-term success.

View longer article excerpt

Purchase the article and join the discussion at Harvard Business Review

 



Measuring Shared Value: How to Unlock Value by Linking Business and Social Results

by Michael E. Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke, Elizabeth Hawkins
October 2012
Measuring shared value allows companies to maximize opportunities for innovation, growth, and social impact at scale. This article explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with examples from leading companies.

How Big Business Can Regain Legitimacy
by Michael E. Porter
BusinessWeek
May 6, 2010
"Business must find a way to engage positively in society, but this will not happen as long as it sees its social agenda as separate from its core business agenda."

 
       
Other Publications
 


An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism
by Michaela Driver
Academy of Management Learning & Education (AMLE)
August 6, 2012

 


 

 
       
Video
 


Rethinking Capitalism:An Interview with Michael Porter
Michael Porter explains why business leaders must focus on shared value
creating products and services that benefit not only the company but also society.

 
             
 


The New Competitive Advantage: Creating Shared Value (slides)
Michael Porter at the
 HBS Earth Week program
April 20, 2011
video opens in RealPlayer


The Future of Corporate Citizenship: Creating Shared Value
100 Best Corporate Citizens Event at the NYSE
New York, NY
March 2, 2011

 
 

 


Michael Porter on Creating Shared Value
at the 2010 CECP Corporate Philanthropy Summit
New York, June 2, 2010
nicely condensed in this six-minute video

       

Other video:

Bloomberg interview at Davos
January 29, 2011

Creating Shared Value: Connecting Business, Societal Value and Opportunity
Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.

 

 
       
In the news
 


Unilever Wants Short, Soapy Showers and Long-Term Investors

by Matthew Boyle
Bloomberg News
July 5, 2012

Why Go it Alone in Community Development?
by Andrew MacLeod
HBR Blog Network
June 13, 2012

The Second Russian Forum on Corporate Social Responsibility "Creating Shared Value: Inspiring Responsible Behavior"
The Moscow Times
June 9, 2012

Shared Value: how corporations profit from solving social problems
Mark Kramer
The Guardian
June 8, 2012

What is 'Creating Shared Value'?
James Epstein-Reeves
Forbes - The CSR Blog
June 4, 2012

Within companies, creating shared value means treating employees properly as an asset that comes with a cost
HR Magazine UK
May 30, 2012

Michael Porter: Businesses Need an Image Repair
Forbes India
May 25, 2012

When Profit and Social Responsibility Collide
Andreas Souvaliotis
Huffington Post Canada
April 8, 2012

Aligning the Goals of Development and Business
Maura O'Neil
USAID Frontlines
March/April 2012

Healthy competition can save lives through shared value
Kyle Peterson
The Guardian Sustainable Business Blog
March 20, 2012
Global healthcare companies are adapting to meet the needs of the developing world while turning a healthy profit

How Kenya Is Building a Sustainable Banana
Alan Bjerga
Bloomberg
January 24, 2012

FSG director dubs norm on corporate social responsibility 'flawed'
Sangeeth Sebastian
Mail Online India
January 24, 2012

Helping companies do the right thing
Gail Johnson
Globe and Mail
January 24, 2012

Charity needs capitalism to solve the world’s problems
(registered access only)
Bill Clinton
Financial Times
January 20, 2012

Recession, Responsibility, and Results
Richard Crespin
Forbes - The CSR Blog
January 17, 2012

Flying into heavy corporate fog
Christopher J Tipler
Business Spectator Australia
November 8, 2011

Capitalism 2.0: Corporate Social Responsibility Is Not the Enemy of Profits
Andreas Souvaliotis
Huff Post Business Canada
November 8, 2011

Business must engage in battle for hearts and minds
Peter Shergold
The Australian
October 18, 2011

Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
Sarika Bansal, contributor
Forbes
October 13, 2011

Is Corporate Social Responsibility "Hypocritical Window Dressing"?
Arjan Schütte
Forbes
August 17, 2011


First, Make Money. Also, Do Good
Steve Lohr
The New York Times
August 13, 2011

Welcome to the next level
Von Florian Rittmeyer interviews Michael Porter
Schweizer Monat
August 2011

Do good or get rich? - you can do both
by Phil Preston
Business Spectator
July 22, 2011

Development - Risk and reward as business shifts towards sustainability
by Donald Gibson
Business Day (South Africa)
July 14, 2011

Mutual benefit: investing in the social
by Brenda Kowske
Financial Director (UK)
July 11, 2011

Strategic CSR becomes CSV
by Pipat Yodprudtikan
The Nation (Thailand)
July 5, 2011

India Journal: Where’s the Upside at the Base of the Pyramid?
by Lindsay Clinton
The Wall Street Journal
March 31, 2011

Businesses have big stake in improving their communities
by Bruce DeBoskey
The Denver Post
March 20, 2011

Make money and do good is the new corporate buzz
by Michelle Nichols
Reuters
February 28, 2011

Business ready for 'shared values,' but government lags
by Judith Maxwell
The Globe and Mail
February 17, 2011

Achieving the Big Society
by Steven Dodds
in MarketingWeek
February 3, 2011

Porter Interview about Corporate Strategy (video)
by Tom Keene
Bloomberg at Davos
January 28, 2011

U.S. Competitiveness Problem? (video)
by Andrew Ross Sorkin
CNBC Squawk Box at Davos
January 27, 2011

Beyond shareholder capitalism
by Will Straw
The Guardian
January 27, 2011

Clinton says SMEs key to long-term prosperity
by Siraj Wahab
Arab News
January 26, 2011

Why not all profit is equal
by Harvey Schacter
The Globe and Mail
January 24, 2011

The Time Has Come for Holistic Business Strategy
by Brian Solis
Fast Company
January 21, 2011

Revisiting the rights and responsibilities of business
by Bill George
Minneapolis Star Tribune
January 15, 2011

Making the Case for “Shared Value” for Business and Society
by Michael Connor
Business Ethics
January 12, 2011

How to Fix Capitalism, But Not the Media
by Charles Warner
The Huffington Post
January 6, 2011

Can Business Model Innovation help curb obesity?
by Kay Plantes
WTN News
January 6, 2011

Global Business
BBC
January 2, 2011

Rethinking Capitalism - the Next Major Business Transformation
by Sean Silverthorne
BNET

 
       
Presentations
 

Shared Value in Extractives
by Michael E. Porter
Next-Gen CSR and Shared Value Forum
Calgary, Alberta
February 20, 2014
more at the Shared Value Initiative

Business and Social Good:
What is the Role of Investors?

New York, NY
October 3, 2012

The New Competitive Advantage: Creating Shared Value
New York, NY
October 3, 2012

Strategic Positioning in a Challenging World: Creating Shared Value
Porter Prize India
Boston, MA / New Delhi, India
September 28, 2012

Strategic Positioning in a Challenging World: Creating Shared Value
Montreal, Canada
September 10, 2012

New Opportunities for Company Performance and Purpose: Creating Shared Value
Discovery Invest Leadership Summit
Johannesburg, South Africa
August 30, 2012

New Opportunities for Company Performance and Purpose: Creating Shared Value
Hitachi Innovation Forum 2012
Boston, MA (via video conference)
July 19, 2012

New Opportunities for Company Performance and Purpose: Creating Shared Value
Mitsui-HBS Global Management Academy
Boston, MA
July 12, 2012

The Role of Business in Social and Economic Development: Creating Shared Value
World Bank CSV Discussion
Washington, D.C.
August 2, 2012
See related World Bank blog post.

The Role of Sports in Society:
Creating Shared Value

ICSS Conference
Boston, MA / Doha, Qatar
March 14, 2012

Competing by Saving Lives: How Pharmaceutical and Medical Device Companies Create Shared Value in Global Health
FSG Global Health event
New York
March 8, 2012

Strategy and the New Competitive Advantage:
Creating Shared Value

Ford Canada Top 100
Boston, MA
March 7, 2012

The Role of Business in Society:
Creating Shared Value

Babson Entrepreneurship Forum
Boston, Massachusetts
Sunday, November 13, 2011

Harnessing the Power of Capitalism:
Creating Shared Value

UBS Sustainable Innovation Conference
New York
October 19, 2011
related: Huff Post, event info

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Mitsui-HBS Global Management Academy
Boston, MA
July 12, 2011
40 attendees.

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Unilever CEO Forum
June 22, 2011
44 attendees

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
at the FSG Leadership Summit on CSV
Cambridge, MA
June 9, 2011
60 attendees.

The New Competitive Advantage: Creating Shared Value
Australian Chambers Business Congress
via video conference
June 3, 2011

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Chile
May 16-17, 2011
750 attendees at two events


 
       
Recommended Links
 

 

Sustainable business: Shared value in practice
A Chartered Global Management Accountant report
April 2012
more at CMGA.org

Competing by Saving Lives: How Pharmaceutical and Medical Device Companies Create Shared Value in Global Health
by Kyle Peterson, Matthew Rehrig, Mike Stamp, and Samuel Kim, foreword by Michael Porter
An FSG Knowledge Exchange article

Related motion graphic:

 

 

 

Creating Shared Value: Profiteering and Assisting
(free registration required)
 SYN Mijoo
 Samsung Economic Research Institute
 April 2012
Business models that generate corporate social value in Bottom-of-the-Pyramid economies produce both profits and goodwill.

2011 100 Most Influential People in Business Ethics
Ethisphere.com
January 2012

Tomorrow's Markets: Global Trends and Their Implications for Business 
Preface by Michael E. Porter (pdf)
Link to full document at WBCSD site
 April 3, 2002
Businesses that wish to survive and thrive in a global economy must respond to major social and environmental trends that are reshaping markets.This report outlines 19 trends that are reshaping global markets and discusses the rising interest in using market solutions to address some of the world's most pressing problems.
 United Nations Environment Program
 World Business Council for Sustainable Development
 World Resources Institute

 

 
       
Creating Shared Value - Content by COUNTRY
 


Australia
The New Competitive Advantage: Creating Shared Value
Australian Chambers Business Congress
via video conference
June 3, 2011

Chile
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Chile
May 16-17, 2011


Colombia
The Bogotá Chamber of Commerce Redefined around CSV in 2012

 
       
Creating Shared Value - Content by ORGANIZATION TYPE
 


Chambers of Commerce
The Bogotá Chamber of Commerce Redefined around CSV in 2012

The New Competitive Advantage: Creating Shared Value
Australian Chambers Business Congress
via video conference

Companies
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Unilever CEO Forum
June 22, 2011

Within companies, creating shared value means treating employees properly as an asset that comes with a cost
HR Magazine UK
May 30, 2012

NGOs
The Future of Corporate Citizenship: Creating Shared Value
100 Best Corporate Citizens Event at the NYSE
New York, NY
March 2, 2011


Industry Groups
The Role of Sports in Society:
Creating Shared Value

ICSS Conference
Boston, MA / Doha, Qatar
March 14, 2012

Competing by Saving Lives: How Pharmaceutical and Medical Device Companies Create Shared Value in Global Health
by Kyle Peterson, Matthew Rehrig, Mike Stamp, and Samuel Kim, foreword by Michael Porter
An FSG Knowledge Exchange article

 

 
       
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