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Creating Shared Value

Economic policy and social policy have been largely separate agendas involving different participants. Many see the two as conflicting agendas because of the flaws in the capitalist system. However, there is no inherent conflict between capitalism and social needs. A productive and growing economy requires rising skill levels, a proliferation of new companies, safe working conditions, healthy workers who live in decent housing in safe neighborhoods, and a sense of opportunity. Social and economic policy must be integrated in addressing society’s ills and ensuring true progress.

FSG Social Impact Consultants. Founded in 2000 by Michael Porter and Mark Kramer, FSG is a nonprofit consulting firm specializing in strategy, evaluation, and research. FSG works across sectors in every region of the globe — partnering with foundations, corporations, nonprofits, and governments to develop more effective solutions to the world’s most challenging issues. FSG brings together leaders that are hungry to exchange information, to elevate learning and to create collective impact for shared priorities in social change.

Featured
 


53rd Annual McKinsey Award Winners announced: Michael E. Porter and Mark R. Kramer’s “Creating Shared Value” Recognized as Top Article of 2011
     Harvard Business Review
     March 21, 2012


Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society (pdf)
    
presentation by Michael E. Porter
    at the FSG Leadership Summit on CSV
    Cambridge, MA
    June 9, 2011



Michael Porter on Creating Shared Value
at the 2010 CECP Corporate Philanthropy Summit
New York, June 2, 2010
nicely condensed in this six-minute video

 
       
Framework Publications
 


Creating Shared Value
   
by Michael E. Porter and Mark R. Kramer
    Harvard Business Review
    January-February 2011
The capitalist system is under siege... A big part of the problem lies with companies themselves, which remain trapped in an outdated approach to value creation that has emerged over the past few decades. They continue to view value creation narrowly, optimizing short-term financial performance in a bubble while missing the most important customer needs and ignoring the broader influences that determine their longer-term success.

View longer article excerpt

Purchase the article and join the discussion at Harvard Business Review

 


How Big Business Can Regain Legitimacy
      by Michael E. Porter
      BusinessWeek
      May 6, 2010
"Business must find a way to engage positively in society, but this will not happen as long as it sees its social agenda as separate from its core business agenda."

 
       
Related content
 


Rethinking Capitalism:  An Interview with Michael Porter
Michael Porter explains why business leaders must focus on shared value
creating products and services that benefit not only the company but also society.

 
             
 


The New Competitive Advantage: Creating Shared Value (slides)
Michael Porter at the
 HBS Earth Week program
April 20, 2011
video opens in RealPlayer


The Future of Corporate Citizenship: Creating Shared Value
    
100 Best Corporate Citizens Event at the NYSE
    New York, NY
    March 2, 2011

 
 

 

Other video:

Bloomberg interview at Davos
January 29, 2011

Creating Shared Value: Connecting Business, Societal Value and Opportunity
Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.

         
       
In the news
 


When Profit and Social Responsibility Collide

     Andreas Souvaliotis
     Huffington Post Canada
    
April 8, 2012

Aligning the Goals of Development and Business
     Maura O'Neil
     USAID Frontlines
     March/April 2012

Healthy competition can save lives through shared value
     Kyle Peterson
     The Guardian Sustainable Business Blog
     March 20, 2012
Global healthcare companies are adapting to meet the needs of the developing world while turning a healthy profit

How Kenya Is Building a Sustainable Banana
    Alan Bjerga
    Bloomberg
    January 24, 2012

FSG director dubs norm on corporate social responsibility 'flawed'
    Sangeeth Sebastian
    Mail Online India
    January 24, 2012

Helping companies do the right thing
    Gail Johnson
    Globe and Mail
    January 24, 2012

Recession, Responsibility, and Results
    
Richard Crespin
    Forbes - The CSR Blog
    January 17, 2012

Flying into heavy corporate fog
    Christopher J Tipler
    Business Spectator Australia
    November 8, 2011

Capitalism 2.0: Corporate Social Responsibility Is Not the Enemy of Profits
    Andreas Souvaliotis
    Huff Post Business Canada
    November 8, 2011

Business must engage in battle for hearts and minds
     Peter Shergold
     The Australian
     October 18, 2011

Can The Private Sector Drive Meaningful Social Progress? The Case of Global Handwashing Day
     Sarika Bansal, contributor
     Forbes
     October 13, 2011

Is Corporate Social Responsibility "Hypocritical Window Dressing"?
     Arjan Schütte
     Forbes
     August 17, 2011

First, Make Money. Also, Do Good
     Steve Lohr
     The New York Times
     August 13, 2011

Welcome to the next level
     Von Florian Rittmeyer interviews Michael Porter
     Schweizer Monat
     August 2011

Do good or get rich? - you can do both
      by Phil Preston
      Business Spectator
      July 22, 2011


Development - Risk and reward as business shifts towards sustainability
      by Donald Gibson
      Business Day (South Africa)
      July 14, 2011     

Mutual benefit: investing in the social
      by Brenda Kowske
      Financial Director (UK)
      July 11, 2011

Strategic CSR becomes CSV
      by Pipat Yodprudtikan
      The Nation (Thailand)
      July 5, 2011

India Journal: Where’s the Upside at the Base of the Pyramid?
       
by Lindsay Clinton
      The Wall Street Journal
      March 31, 2011

Businesses have big stake in improving their communities
      by Bruce DeBoskey
      The Denver Post
      March 20, 2011

Make money and do good is the new corporate buzz
       
by Michelle Nichols
      Reuters
      February 28, 2011

Business ready for 'shared values,' but government lags
      by Judith Maxwell
      The Globe and Mail
      February 17, 2011

Achieving the Big Society
       
by Steven Dodds
      in MarketingWeek
     
February 3, 2011

Porter Interview about Corporate Strategy (video)
      by Tom Keene
      Bloomberg at Davos
      January 28, 2011

U.S. Competitiveness Problem? (video)
     by Andrew Ross Sorkin
     CNBC Squawk Box at Davos
     January 27, 2011

Beyond shareholder capitalism
     by Will Straw
     The Guardian
     January 27, 2011 

Clinton says SMEs key to long-term prosperity
     by Siraj Wahab
     Arab News
     January 26, 2011

Why not all profit is equal
      
by Harvey Schacter
     The Globe and Mail
     January 24, 2011

The Time Has Come for Holistic Business Strategy
     by Brian Solis
     Fast Company
     January 21, 2011

Revisiting the rights and responsibilities of business
     by Bill George
     Minneapolis Star Tribune
    
January 15, 2011

Making the Case for “Shared Value” for Business and Society
     by Michael Connor
     Business Ethics
     January 12, 2011

How to Fix Capitalism, But Not the Media
    by Charles Warner
    The Huffington Post
    January 6, 2011

Can Business Model Innovation help curb obesity?
     by Kay Plantes
     WTN News
     January 6, 2011

Global Business
    BBC
    January 2, 2011

Rethinking Capitalism - the Next Major Business Transformation
     by Sean Silverthorne
    
BNET

 
       
Presentations
 


he Role of Sports in Society:
Creating Shared Value

ICSS Conference
Boston, MA / Doha, Qatar
March 14, 2012

Competing by Saving Lives: How Pharmaceutical and Medical Device Companies Create Shared Value in Global Health
FSG Global Health event
New York
March 8, 2012

The Role of Business in Society:
Creating Shared Value

Babson Entrepreneurship Forum
Boston, Massachusetts
Sunday, November 13, 2011

Harnessing the Power of Capitalism:
Creating Shared Value

UBS Sustainable Innovation Conference
New York
October 19, 2011
related: Huff Post, event info


Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Mitsui-HBS Global Management Academy
July 12, 2011
40 attendees.

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Unilever CEO Forum
June 22, 2011
44 attendees

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
at the FSG Leadership Summit on CSV
Cambridge, MA
June 9, 2011
60 attendees.

The New Competitive Advantage: Creating Shared Value
Australian Chambers Business Congress
via video conference
June 3, 2011

Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
Chile
May 16-17, 2011
750 attendees at two events


 
       
Recommended Links
 

   

Sustainable business: Shared value in practice
A Chartered Global Management Accountant report
April 2012
more at CMGA.org

Competing by Saving Lives: How Pharmaceutical and Medical Device Companies Create Shared Value in Global Health
by Kyle Peterson, Matthew Rehrig, Mike Stamp, and Samuel Kim, foreword by Michael Porter
An FSG Knowledge Exchange article

Related motion graphic:

 

 

 

Creating Shared Value: Profiteering and Assisting
(free registration required)
   SYN Mijoo
   Samsung Economic Research Institute
   April 2012
Business models that generate corporate social value in Bottom-of-the-Pyramid economies produce both profits and goodwill.

2011 100 Most Influential People in Business Ethics
    Ethisphere.com
    January 2012

Tomorrow's Markets: Global Trends and Their Implications for Business 
Preface by Michael E. Porter (pdf)
Link to full document at WBCSD site
     April 3, 2002
Businesses that wish to survive and thrive in a global economy must respond to major social and environmental trends that are reshaping markets.  This report outlines 19 trends that are reshaping global markets and discusses the rising interest in using market solutions to address some of the world's most pressing problems.
       United Nations Environment Program
     World Business Council for Sustainable Development
     World Resources Institute

 

 
       
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